Welcome to the Sortd blog
What we'll write about: practical AI for UK estate agents, lessons from real builds, and the workings of an AI consultancy that ships.
This is the Sortd blog. The plan is to keep it short, useful and honest.
What we'll write about
Most AI writing for estate agency falls into two camps. Either it's a press release about a "revolutionary" tool nobody has used in anger, or it's a vendor blog pretending a feature update is industry analysis. Neither helps a working agent decide what to do on a Monday morning.
We want to do the opposite. The pieces here will cover the things that actually come up in our discovery calls and our builds.
- How to get faster on portal enquiries without burning out the team.
- What sales progression actually looks like when an AI is doing most of the chasing.
- The real compliance picture for AI in UK estate agency, including AML, GDPR and the TPO code.
- What integrates well with Reapit, Alto, Jupix and the rest, and what doesn't.
- Honest patterns from our own builds: what worked, what we threw away, and why.
Who it's for
Owners, directors and operations leads at UK sales and lettings agencies that want to use AI properly. Not "AI strategy" in the abstract. The actual decisions, in the actual stack, on the actual timeframes British agencies run on.
How often
We'll publish when we have something worth saying. Not before.
If there's a topic you want covered, or you have a question we should answer in public, drop it in the discovery call form and we'll work through it.
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